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Article 9
We’re looking at the key marketing challenges facing law firms and providing lots of practical advice and insights. ‘How to build an accurate client database’ is the second a series of articles by Jon...
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Advertising for law firms – 9 tips for an effective campaign
Very much at the visible end of the marketing spectrum advertising is often done badly, expensively and without proper consideration of what a law firm is trying to achieve in the long-term. In part 1...
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E-newsletters: ‘Raise the bar and ditch the junk’
Business-to-business, e-newsletters have become the ubiquitous communication channel. Quick and easy to create, they are a cost-effective and speedy way of reaching clients and prospects. But they are...
View ArticleMay 25th 2012 – CoreLegal Seminar Focuses On Business Growth for High Street...
CoreLegal has brought together three leading speakers in their field to stage a half-day (3 hour CPD) seminar in London for law firms. The event is to discuss the highly topical question of ‘How To...
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Marketing basics for law firms: No.1 – A client database
As an existing provider of legal services, you have an advantage over any new competition. That is, a bank of customers who already know you and are doing business with you. Law firms need to be...
View ArticleLaw firm marketing basics: No.2 – telemarketing
Often derided, but often it can’t be beaten – telemarketing is a marketing ‘Marmite’ activity if ever there was one. It is best used for targeting potential commercial clients. The beauty of a...
View ArticleOctober 24th, Birmingham – CoreLegal Business Growth Seminar for High Street...
CoreLegal has brought together three leading speakers in their field to stage a half-day (3 hour CPD) seminar in Birmingham for law firms. The event is to discuss the highly topical question of ‘How...
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Law firm marketing basics: No.3 – Cross-selling your services
In the third topic of this series, founder member of CoreLegal Jon Hepburn from The Fedora Consultancy looks at cross-selling your services to existing clients. That is, introducing them to additional...
View ArticleLinkedIn for Lawyers – a guide
Tom Worner of ProFirma has written a short ‘LinkedIn for Lawyers’ guide, setting out how lawyers (solicitors, barristers, legal executives, trainees, and so on) can use LinkedIn to raise their personal...
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Competing and communicating: rebuilding solicitor reputations – locally.
There are too many solicitors (and nearly 11,000 law firms) chasing too little work up against aggressive new competition from High Street brand names with huge marketing budgets seeking to do to the...
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